B2B Marketing Trends Set in 2018

Business-to-business marketing involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape.

Multimedia Content Creation

Multimedia content can help boost your conversion rates and change how users interact with your social media accounts. Audiences are becoming more familiar with visual and auditory forms of content, instead of traditional copy. Live video is another exciting aspect of multimedia content. B2B marketing relies strongly on at least one party demonstrating desirable expertise, and one excellent way to showcase expertise is live video.

Mobile Accommodations

B2B marketing will likely embrace mobile formats in the future and beyond. It is essential for brands to have a mobile-friendly website. These range from mobile-friendly website and email template designs to mobile apps that enhance the brand experience. As, mobile is steadily surpassing the web as the go-to platform.

Virtual and Augmented Reality

Industries from fashion to B2B marketing are embracing these new technologies. In future and beyond, B2B marketers will continue to explore ways to engage audiences with virtual and augmented reality. This is also the case with augmented reality (AR) and virtual reality (VR), two distinct but related technologies that have become popular in the business and consumer press. From early sales and marketing encounters with customers, through those customers' purchase and use of the products and into the realm of customer service and support, AR and VR are becoming more and more useful.

Automating Business Leads

For small businesses, especially, which may lack the time and resources to uncover a multitude of leads on their own, automating business leads can be ideal. The efficiency of business lead automation makes it a likely trend for business in future and beyond. There are few automation tips businesses can use to bring in new leads more efficiently include- considering marketing automation software, use mail merging software, compiling key information about leads with forms and surveys.

Influencer Marketing

Influencer marketing is making use of well-known people on the Internet to market your product or service. These influencers are people with a huge follower base and authority to influence their fans or followers in some way. Influencer marketing allows brands to break into that circle of trust in a way that feels organic and welcomed because it is relevant, reliable, and relatable. It will help in meeting marketing goals effectively and affordably.