Invest in activities you can measure. Set simple targets, such as boosting event attendance with social or reducing customer churn by identifying at-risk customers with social listening. Or use direct-response tools offered by social networks to draw a straight line between social activity and direct sales. Just take a look how you can get return by investing on social advertising :
Social Call-Out Culture
In today’s social world, it’s hard for even your most loyal fans to keep quiet if something is unsuitable or wrong. This causes brands to make more of a social effort or to reinforce a stance through social. The rise of social call-out culture is bringing more responsibility to brand’s social teams whether they like it or not. Consumers turn to social when they feel they’ve been wrong and use their networks as a chance to be heard. It’s likely you’ll see more brands address call-outs and social issues in coming days.
In-Platform Messaging & Instagram Stories
Instagram Stories tops our social media trends for 2018 list because of the sheer engagement numbers it posts. 1 in 5 organic Instagram Stories from brands see at least one direct message from a consumer. That’s a huge potential for engagement through a somewhat new medium. Instagram is leading the way for brands to get more messages through the app. The average time spent on Instagram per day grew to 28 minutes since the launch of Stories. For businesses, it’s essential to reach these users where they spend their time. It’s not only smart to understand the in’s and out’s of Instagram Stories, but to be proactive in including it within your social strategies.
Social Listening Tools
social listening is the practice of tracking your conversations that revolve around specific phrases, words or brands. Then you leverage those words or phrases to find new opportunities to create content specifically for those audiences. Social listening tools allow brands to analyze and reflect on their audiences actions. Additionally, organizations can track overall brand health, create better marketing campaigns and ultimately improve customer experiences. The use of social listening tools is one trend that could push your brand in the right direction.