How challenging would be digital marketing in future?

Now a days people became alerted and marketers found it difficult to compel people to buy their product anymore. The alertness of the consumers on reacting to those commercial ads compelled marketers to think of some other way as to interact with people in order to promote their products.

As digital marketing came into revolution, online sellers started earning to the core. Online stores like Amazon, Flipkart, and Myntra all started sparkling in the crowded market. Online advertisement always works. This is because people spend more time online than that of watching TVs and listening to radios. And online ads mostly those video ads are brilliant. People can comment good and bad about them and marketers can make changes in their advertisements according to the problems.

E-commerce, social media, mobile marketing all these has brought immense changes in the business world. Each and every person is using a mobile phone and out of a total 6 people, at least four persons work in internet related media for promoting businesses. The commercial ads in mobiles earn $5 billion each year and keep on increasing every new year. The employees and vacancies in digital marketing companies are increasing continuously. Marketers are looking to rely less on customer acquisition stats and more on ROI, which after all is the ultimate objective of any marketing campaign. This makes sense, and is an admirable objective. However, if you think you'll be able to measure for ROI in four years time, you should be asking yourself, why can't we measure for ROI now? No technological breakthrough will come along in the next four years which will let you wave a magic wand and have your ROI calculated for you.

The technology to be able to model ROI by measuring all kinds of data already exist, and if you think you'll be doing so by 2020 you should start planning the implementation now. As in coming future you’ll see the another advance version of digital marketing with extraordinary features. Check out below to know more on how you can improvise your marketing strategies and plans-

• More Integrated Global Marketing: Inbound and outbound marketing should now be combined. In comparison to cold-calling, consider this "warm-calling." For example, after someone reads a blog article on your site, follow it up with an email sharing more meaningful content.

• A Cohesive Marketing Technology Stack: No one software tool can save the day. Marketing is not about the creative aspect alone anymore. Marketing technology infrastructure needs to be designed and integrated correctly. One social media tool alone will not save the day, nor will one CRM tool be the solution to a challenge anymore. Consider your full stack and how it can work together.

• Evolving Marketing Roles: Digital transformation is no longer limited to the CIO. Your CMO now needs it more than ever. The CMO needs to know more about the possibilities of implementing marketing automation to not only help execute on the marketing playbooks but also to help CIOs measure a full, end-to-end ROI.